About 65% of businesses struggle to generate leads and website traffic. In fact, 80% of the leads you do generate will never turn into paying customers.
With these B2B lead generation strategies, you can get ahead of the competition. A strong plan can help you generate brand awareness, leads, and sales in no time.
Set your business up for growth and success. Get started by using the best B2B lead generation strategies available today!
1. Optimize Your Website
Your website can operate as a lead-generating machine—if it’s optimized for success.
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure it’s fast and mobile-optimized. Otherwise, visitors will leave without converting.
As they leave, your bounce rate will increase, which can hurt your organic search engine rankings.
Add multiple conversion opportunities across your site, too. For example, you can use a lead magnet to encourage visitors to subscribe to your emails.
Make sure your forms are short and easy to complete. Test everything on mobile devices, too. Otherwise, your mobile visitors might get frustrated.
Use a pop-up to generate conversions before visitors leave your site as well.
As you use these lead generation strategies for B2B marketing, consider using a heat map. A heat map can indicate where visitors spend the bulk of their time. Then, you can position forms appropriately on each page.
2. Create Content
Fresh, engaging content can help you demonstrate your experience and expertise as a thought leader in the industry. You can inform consumers about your business, products, and services, too.
Try creating more interactive content this year, including polls and quizzes. Otherwise, create more video content.
Make sure you optimize your content for search engine optimization (SEO) as well. SEO can help you rank higher on search engines to reach more clients.
3. Design Eye-Catching Ads
Pay-per-click (PPC) advertising can help you draw consumers to landing pages on your website. Then, you can use compelling language to generate leads and sales.
Try creating a remarketing ad campaign this year. These ads will appear in front of people who previously visited your site. You can get a second chance to generate leads.
You don’t have to develop your campaigns alone. Consider working with B2B lead generation companies. You can leverage their experience and expertise to grow this year.
4. Create Different Offers
Make sure to create different offers across your site as well. What appeals to one person might not appeal to another.
Consider where customers are in the buyer’s journey before developing your offers.
5. Consider Scarcity
When supply goes down, demand goes up. You can use scarcity to leverage the fear of missing out.
Consider creating limited-time offers. Visitors to your website will want to grab the deal while it lasts.
Try These 5 B2B Lead Generation Strategies Today
Don’t let your business fall behind competitors this year. Instead, consider giving these B2B lead generation strategies a try. With these tips, you can reach more customers and generate more leads.
Help your business grow with these lead generation strategies for B2B marketing today.
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