What do you think is better than a celebrity in a television advertisement?
A social media post by an influencer, sponsored by the advertising brand.
Sounds crazy, right? However, that’s the marketing world for you today, where businesses rather invest in influencers instead of traditional marketing methods to promote their products. Influencer marketing is shaking up the industry like never before and maybe it’s time for you to jump on to the bandwagon?
It’s a competitive world out there, and an influencermight just give you that extra edge you need to run a successful business.
How Does Influencer Marketing Work?
Influencer marketing involves brands connecting with influential people to represent their brand. It utilises a combination of social networking and marketing to maximize growth. Such brands might even consider approaching an Influencer Marketing Agency for this purpose.
But how do you pull off great influencer marketing campaigns? Let’s find out!
- Determine Your Strategy
This is the beginning point of your marketing campaign; you will have to decide goals which are in tandem with your business’s growth. You need to exercise extreme scrutiny while determining such goals.
Do you wantto increase sales? Do you wantto inform people about your new product or service? Do you wantto increase your social media engagements? All these goals will impact your business in a different way. And most importantly, what’s your budget for the campaign?
These factorsmust be kept in mind while moving towards your campaign.
- Monitor KPIs (Key Performance Indicators)
KPIs will help measure the performance of your campaign. Some important KPI’s to consider include views, impressions, click-through rate, audience reach and engagement.
- Choosing a Social Media Platform
The platforms you opt for depend on your end goals. Different platforms are effective in reaching different audiences and age-related demographics.
The same goes for what product or service you’re marketing: beautiful photos of your product are more suitable for Instagram, while informative and eye-catching videos will perform better on Facebook and YouTube.
And if you are one of those making bold and controversial statements in order to gain publicity in your industry, then Twitter might be the best in this regard.
Choosing the right social media channel will allow you to target your specific group of customers.
If you are sceptical about which media platform or platforms are best suited for your goals, consider getting the help of an Influencer Marketing Agency.
- Finding appropriate Influencers
This will be the most important decision to make in your campaign. The influencer you choose will be representing your brand and everything that it stands for.
When considering an influencer, ask yourself, ‘Is this the best person to represent my business?’
The most suitable ones will help you meet your goals, regardless of the number of followers they have. There are other parameters which you need to look at:
- Is their content in tandem with your products/services?
- Does their audience demographicmatch yours?
- Do they get a lot of engagement?
A thorough research must be done. Before contacting a potential influencer, check out their social media profiles, and their reputation online or in the press.
Make sure that they do not discuss topics that would devalue your products or services, and ensure they are polite, persuasive, and that they write well-researched posts.
This is where an Influencer Marketing Agency can ease the job for you, since they have a huge mass of data regarding influencers and can find the right one for you.
Apart from the above important pointers, there are other things to look at before starting your Influencer marketing campaign, such as:
- Reviewing content before it is posted on social media platforms
- Optimising content before and after it is launched
- Tracking progress with relevant parameters, such as increase in website traffic, sales and growth on your social media accounts.
Social media platforms can help your business grow in ways you never thought and reach an audience you never imagined would becomeloyal to your brand.
If you wish to save yourself the headache of conducting such a marketing campaign, it is always best to approach an Influencer Marketing Agency.
You can find a lot of them on theinternet, and you need tofigure out which one might serve your end goals.
AdLift is a pioneer in digital marketing services and excellent as an influencer marketing agency. Their progress is no short of praise; they’ve looked after the marketing needs of famous brands such as Max Life Insurance, PayPal, Titan Eye Plus, and many other reputed companies.
Contact them now and get your dream marketing campaign started!